What are ClipConnect's Key Features?
ClipConnect is a user-friendly online platform designed to make sending personalised videos effortless for all clients, regardless of team size. The key features of ClipConnect include:
-
Branded Landing Pages: Create customized landing pages that reflect your brand's identity.
-
Video Recording and Upload: Record your own videos directly on the platform or upload pre-recorded ones.
-
Facilitate Video Collaboration: Streamline the process of collecting videos from others with ease.
-
Tailored Email Sharing: Share your videos using specially crafted emails, ensuring your message reaches the right audience.
-
Call-to-Action Buttons: Encourage a positive response from your viewers with strategically placed call-to-action buttons.
-
Enhanced Engagement: Foster engagement through reply and 'like' video features, making interactions more dynamic.
-
Activity Tracking: Stay informed with easy-to-understand statistics that allow you to monitor video engagement and performance.
Why choose Video?
In today's fast-paced world, personalised videos offer several advantages over traditional email or written communication:
-
Attention-Grabbing Speed: Videos are the quickest way to capture your recipient's attention in a world with ever-shrinking attention spans.
-
Unforgettable Impact: Research indicates that people remember up to 95% of a message delivered through video, compared to just 10% through text.
-
Emotional Connection: Video content has the unique ability to trigger emotions, enhancing understanding and motivation in your audience.
-
Deeper Engagement: Video communication allows you to connect with your community on a deeper and faster level.
-
Personal Touch: Videos showcase personality and add a personal touch to your interactions, making them more memorable and meaningful.
-
Natural and Engaging: Videos are inherently more engaging, personable, and natural, mirroring the appeal of popular platforms like YouTube, TikTok, and Facebook Reels."
How can ClipConnect be used?
Once you have access to the ClipConnect platform, you can use it to send personalised videos for a wide range of purposes. Here are some common use cases:
-
Expressing Gratitude to Donors:
-
Create personalised video messages to thank donors for their contributions.
-
Mention the specific donation amount or project they supported to show your appreciation.
-
-
Providing Timely Project Updates:
-
Share video updates on ongoing projects or initiatives.
-
Highlight achievements, milestones, or challenges faced during the project.
-
-
Scheduling Prospect Meetings:
-
Send personalised video invitations to potential clients or partners.
-
Explain the purpose of the meeting and express your enthusiasm for the opportunity.
-
-
Celebrating Gift Anniversaries:
-
Send video messages to individuals or organisations celebrating milestones or anniversaries.
-
Customise the message to acknowledge their loyalty and support over the years.
-
-
Making Direct Appeals:
-
Create compelling video appeals for fundraising or support campaigns.
-
Share the goals and objectives of the campaign and explain how the recipient can help.
-
-
Amplifying Event Promotion:
-
Use video to promote upcoming events, conferences, or webinars.
-
Highlight key speakers, topics, and the value of attending the event.
-
-
Sharing Heartfelt Well Wishes:
-
Send personalised video messages for special occasions like birthdays, anniversaries, or get-well wishes.
-
Add a personal touch by addressing the recipient by name and using a warm and friendly tone.
-
ClipConnect can be a powerful tool to establish and maintain meaningful connections with donors, prospects, supporters, and event attendees, ultimately helping you achieve your organization's goals and objectives.
See a Telethon Example
See a Giving Day Example
Worcester College, Oxford
“The caller thank you videos are a really popular addition to our telethon stewardship – as well as removing the need for callers to spend valuable calling time writing thank you postcards, they are a much more personal way to thank our alumni. Feedback has been universally positive, with a significant proportion of alumni replying to show their appreciation. Some even increased their intended gifts after receiving a video from the callers, so we would definitely recommend giving it a try!"